A domain name isn’t just a URL where folks can find you online. It’s your online vibe and how you build your brand. Picking the right domain name takes some thinking.
Know Your Goals and Audience
First off, figure out your business goals. Knowing what you’re aiming for helps in choosing a domain name that fits. Next, know who you’re targeting. This makes picking a domain easier and more attractive to your potential clients. Think about their age, interests, location, and behavior.
For instance, if your audience is young, go for something modern and cool. You should also think about your market specifics. If you’re going international, pick a domain that’s easy to understand and access in different countries.
Pick a Unique, Short Domain Name
Short and sweet names are easier to remember. Your audience can quickly recall your domain and come back to your site. Use simple, common words. Avoid tricky spellings or variations. Aim for a domain name within 15 characters for the best results.
For example, “cool-products-store.biz” isn’t a great choice because it’s generic and not unique, making it less memorable.
If you’re stuck, use a free domain name generator to brainstorm unique ideas.
Steer Clear of Numbers and Hyphens
People mess up typing all the time—you can’t change that. But you can lower the chances of them getting your domain wrong. Avoid numbers and hyphens; they’re a hassle on mobile devices since folks have to switch between keyboards, leading to more mistakes. While there are exceptions, it’s best not to handicap yourself from the get-go.
Check Domain Name Availability
Ensure your chosen domain name is up for grabs. You can check with any registrar, even if you’re not planning to use their service. If the domain is taken, this info will be the same everywhere. Go to the registrar’s site, find the “Domains” tab, and use the search field to check availability. If it’s taken, look for similar options.
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